SITRAK’s new interior product launch conference in Sydney was successfully held

In the morning of May 18, 2024. SITRAK new interior product launching exhibition was held in NSW dealer’s new 4S store. Councilor of Liverpool City Council- Dr Betty Green, NSW Former Minister for Sport, Multiculturalism, Seniors and Veterans– John Sidoti and the Director of Fortune Group—Tommy Jiang, all delivered the congratulatory speech. General manager of Sinotruk Australia and New Zealand—Yunshuo Yin, the director of LK Auto Tom Li, the shareholder of LK Auto Richard Lian and Wesley Gu, the partner of Synray Capital Arthur Weng, were all presented at the event. The event gathered new and old customers of SITRAK in the truck industry, logistics and construction industry, various partners and media guests, which received the extensive attention in this industry, and achieved a complete success.

On the exhibition, the General Manger of Sinotruk Australia & New Zealand Market have introduced Sinotruk’s history and SITRAK new interior product. Sinotruk is the first heavy truck manufacturer in China and is known as the cradle of Chinese heavy-duty truck industry. In 2023, Sinotruk sold over 330,000 units of trucks and realized the exportation of 130,000 units to overseas markets. At present, it has ranked among the world’s first-class heavy truck manufacturers, and the products have been sold to over 110 countries. As we known, Australia is the high-end heavy truck market in the Asia-Pacific region, and it is also an emerging market for Sinotruk. Since Sinotruk entered the Australian market in 2017, 12 models have passed ADR certification and more than 1,000 heavy truck products have been delivered to the customers. Sinotruk trade as SITRAK in Australia. Now, SITRAK Australia has 4 primary dealers, 7 4S stores and 5 spare parts Centers . In terms of the service network, 13 service centers have been contracted and another 17 service centers are under negotiation. By the end of June, Sinotruk will have established a service network with 30 service centers in Australia. In order to better meet the demand of the Australian market, SITRAK new interior prime mover products have been designed for the Australian market, which brings the world’s top suppliers together, with high fuel economy, good driving experience and excellent safety performance, and won the trust and love of Australian heavy truck customers.

LK Auto – Exclusive distributor in New South Wales, Australia

During the launch, Robert Churchhill, Sales Director of LK Auto, provided an overview of the company. As the exclusive dealer in New South Wales, LK Auto offers integrated truck purchasing solutions and after-sales service support, ensuring that every customer enjoys efficient and convenient service.

Truck Financial Policy Support

Financial Support for the Truck Industry
Arthur Weng, partner at Synray Capital, highlighted the financial prospects within the truck industry. Synray Capital is dedicated to providing professional and stable financial services to SITRAK customers, including corporate credit, vehicle loans, and financial leasing. Synray Capital offers comprehensive financial support to dealers and truck buyers with favorable interest rates, fast approval processes, and complete follow-up services.
The successful launch of SITRAK’s new interior products in NSW demonstrates Sinotruk’s technological advancements and commitment to the heavy truck industry. This event marks another milestone in Sinotruk’s global expansion. Looking ahead, SITRAK Australia is committed to providing higher quality products and superior services to Australian truck users.
For more information, please visit the official SITRAK website, or contact your local dealer shown on website.

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